Ethos – Pure Shampoo

Pure Shampoo is the detailer’s choice for a truly clean wash. This premium car wash soap is formulated with professional-grade surfactant systems and modern water-conditioning technology to break down dirt, road film, and grime—then rinse 100% residue-free. No glossing additives, no fillers, and no masking polymers left behind.

Pure utilizes a balanced blend of SLS and DDBSA-based cleaning powders, advanced wetting agents and penetrants, plus carefully selected corrosion inhibitors to safely attack contamination while remaining pH-neutral and coating-safe.

To enhance performance in hard-water environments, Pure Shampoo includes GLDA water softeners. GLDA helps neutralize mineral content in water, improving foam stability, reducing spotting, and ensuring a cleaner rinse—even in challenging conditions.

Whether you load it into a foam cannon for thick, clinging suds or mix it in a wash bucket for a traditional two-bucket wash, Pure delivers dense foam and silky lubrication that glides across the surface to help minimize swirls and scratches.

Unlike many “enhancing” soaps that leave behind conditioners or shine agents, this car shampoo is engineered to rinse completely clean—making it ideal for weekly maintenance washes and prep work before polishing or coating.

• Pure, Powerful Cleaning – Professional surfactant system lifts heavy contamination without altering existing protection.
• Rich Foam, Slick Feel – Generates thick, stable suds in foam cannons and buckets for maximum lubricity.
• GLDA Water Conditioning – Helps combat hard-water spotting and improves rinse performance.
• pH-Neutral & Coating Safe – Safe for waxes, sealants, ceramic coatings, PPF, wraps, and matte finishes.
• Corrosion Inhibitors – Helps protect sensitive components during washing.
• Blood Orange Martini Scent – Clean, fresh aroma that makes every wash session better.

Foam Cannon Use:

1. Add 60-90ml of Pure Shampoo to the reservoir, top with water, and shake.
2. Foam the entire vehicle and allow brief dwell time.
3. Agitate with a wash mitt or sponge, then rinse thoroughly.

Bucket Wash Use:

1. Mix 30ml per 7.5lt of water in a wash bucket.
2. Wash top-to-bottom using straight-line motions with light pressure.
3. Rinse thoroughly and dry with a microfiber towel or air blower.